PRE-TREATMENT CLARIFYING SHAMPOO 3.3 fl oz (100 ml)

Reveal your hair’s true potential with PURE KERATIN.

Our Clarifying Shampoo gently removes build-up, preparing your hair to absorb every nutrient of your Keratin treatment. Once complete, your hair feels silky, luminous, and naturally revitalized — as if professionally treated in a salon, from the comfort of home.

How to Do Your Keratin Treatment at Home

Transform your hair in just a few steps — safely, effectively, and without salon prices.

You’ll Need:

STEP 1 – Purify

Wash your hair twice with our Purifying Shampoo to remove all cosmetic residue and open the hair cuticle for optimal treatment absorption.

STEP 2 – Dry

Blow-dry completely — your hair must be 100% dry before application.

STEP 3 – Apply

Divide your hair into four sections. Wearing gloves, apply the PURE Keratin Treatment evenly from root to tip using a wide-tooth comb. Make sure every strand is coated.

STEP 4 – Activate

Cover your hair with a plastic cap and let the treatment sit:

• Fine hair: 20 minutes
• Thick or curly hair: 30 minutes

Comb every 10 minutes to ensure even distribution.

STEP 5 – Seal

Blow-dry again until completely dry. Then flat iron each ½-inch section 7–10 times to seal the Keratin deep into the cuticle.

• Fine hair: 300–400°F
• Thicker hair: 400–450°F

STEP 6 – Maintain

After 72 hours, wash your hair with:

• PURE Keratin Daily Shampoo (formol-free & sodium chloride-free)
• PURE Keratin Daily Conditioner

Weekly Tip: Apply our PURE Keratin Mask once a week to maintain moisture, prevent frizz, and enhance lasting shine.

Precautions for Use

Avoid contact with eyes. In case of contact, rinse thoroughly with water. Always use sodium chloride-free shampoos after your Keratin treatment to prolong results.

Why Choose PURE KERATIN?

• 100% formaldehyde-free and safe for all hair types
• Trusted worldwide by salons and professionals
• Up to 3–5 months of smoothness and shine
• 30+ years of expertise and 200+ professional-grade products

Thousands of women across the UK, Europe, USA, and Canada trust PURE KERATIN to achieve frizz-free, glossy hair—without compromising health or safety.

Ingredients:

Aqua, Glycerin, Cetearyl Alcohol, Hydrolyzed Keratin, Behentrimonium Chloride, Cetrimonium Chloride, Sodium PCA, Parfum, Cyclopentasiloxane, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 16035, CI 15985.