Salon & Professional Keratin Kit (Formula PRO 12%) – Maximum Smoothing Power for Coarse & Very Curly Hair

Transform resistant textures into smooth, glossy perfection.

The PURE KERATIN Salon & Professional Keratin Kit featuring Formula PRO 12% is the most powerful smoothing system in the PURE KERATIN range — engineered specifically for African-textured, coarse, and very curly hair. Designed for professional stylists, this advanced treatment delivers long-lasting straightness, radiant shine, and frizz-free results for up to 5 months.

Infused with hydrolyzed keratin, nourishing amino acids, and protective silicones, this salon-grade formula rebuilds the hair’s internal structure while locking in moisture and smoothness. The result is stronger, shinier, more manageable hair with incredible softness and natural movement.

Kit Includes

• 3 x PURE KERATIN TREATMENT (33.8 fl oz / 1000 ml each): Formula PRO 12% – designed to straighten, smooth, and strengthen thick, coarse, or extremely curly hair.
• 2 x PRE-TREATMENT PURIFYING SHAMPOO (10.14 fl oz / 300 ml): Deep-cleansing shampoo that removes buildup and prepares the hair cuticle for maximum keratin absorption.

Each kit provides professional-size bottles for multiple applications — perfect for high-volume salon services and long-term cost efficiency.

Why Professionals Choose PURE KERATIN PRO 12%

• Maximum Straightening Power: Developed for resistant, coarse, and extremely curly hair.
• Salon-Grade Strength: Delivers visibly smoother, softer, and more manageable hair after just one session.
• Long-Lasting Results: Up to 5 months of silky shine and effortless styling.
• Hydrolyzed Keratin Complex: Repairs the cuticle, restores elasticity, and strengthens from within.
• Global Salon Favorite: Used by professionals in over 70 countries for its reliability and superior shine.

How to Perform the PURE KERATIN Treatment

Step 1 – Purify

Wash the hair twice with the PURE KERATIN Purifying Shampoo to remove all buildup and residue. Rinse thoroughly and dry completely with a blow dryer.

Step 2 – Apply Keratin

Divide hair into four sections. Wearing gloves, apply 2–3 fl oz of PURE KERATIN PRO 12% evenly from root to tip using a wide-tooth comb for even distribution.

Step 3 – Process

Cover with a plastic cap and allow to process for 30–35 minutes (depending on hair thickness and curl resistance). Comb through every 10 minutes to ensure uniform application.

Step 4 – Seal

Blow-dry hair 100%, then flat iron in small sections (½ inch), passing 7–10 times per section:

• Normal hair: 375–400°F
• Resistant or coarse hair: 420–450°F

Step 5 – Maintain Results

After 72 hours, wash with PURE KERATIN Daily Shampoo and condition with PURE KERATIN Daily Conditioner. Apply the PURE KERATIN Hair Mask weekly to extend the smoothness and maintain moisture.

Key Ingredients

• Hydrolyzed Keratin: Strengthens and rebuilds hair from the inside out.
• Behentrimonium & Cetrimonium Chloride: Detangle, condition, and smooth rough textures.
• Dimethicone & Cyclopentasiloxane: Lock in shine and protect against humidity and heat damage.
• Glycerin & Plant Oils: Add moisture and flexibility for naturally soft movement.

Results You’ll Love

• ✔ Up to 95% frizz reduction
• ✔ Maximum smoothness and shine
• ✔ Soft, straight, easy-to-style hair
• ✔ Strengthened, hydrated, and damage-free strands
• ✔ Results that last up to 5 months

Professional Tips

• Use a titanium flat iron for optimal sealing and heat distribution.
• Perform the service in a ventilated space.
• Always recommend sulfate- and salt-free aftercare for maximum longevity.

Precautions

For professional use only. Avoid contact with eyes. Rinse thoroughly if contact occurs. After treatment, use sodium chloride-free shampoos exclusively.